Leverage the Media 101

Module 1 - Create A Media Worthy Event

Understandably, not every story that you think is newsworthy actually makes it on the news. Although media coverage is free, unlike paid advertising, it definitely has to be earned. Earned media attention is a form of third-party validation that puts you and your work in front of a large audience and serves to increase your visibility. In this lesson, you'll learn how to properly address the media to earn the headlines you're after.

Module 2 - Craft the Perfect Pitch

After you’ve got all the foundations in place, it’s time to become a media master. Learn to choose the best strategy that fits your business, brand or non-profit in order to get the media out to cover your event, story or initiative.  

Module 3- Media Savvy Interviews

Are you not confident in front of cameras or talking in front of crowds? This training will give you some do’s and don’t of interview prep and other tips so you can be the media savvy business owner booking interviews regularly.